Research & insights
National research results
Highlights – April 2025
Engaged women understand that a strong energy sector means a stronger
Canada, providing stability and opportunity for families and future generations.
This year’s research signals a shift. For the first time, we’re not just seeing
consensus. We’re seeing expectations and direction, and a view on what energy
policy and leadership in Canada should look like.
Research shows engaged women are proud of Canada’s energy sector and believe
now is the time to responsibly develop it.
Engaged women: growing in importance and influence
Engaged women stay informed, actively follow the news, and recognize the link between the economy and energy. They seek to be part of the conversation, wanting to learn more and contribute to discussions on key issues impacting Canadians, including wealth and prosperity.
Engaged women are represented across all provinces, mirroring Canada’s national population.
The number of engaged women across Canada has grown from 34.5 per cent in 2024 to 42 per cent in just the last year — now representing 6.7 million women (21 per cent of Canadians). It is clear these are informed voices and it is evident that this group is rapidly growing in size and importance, with perspectives that should not be ignored.
A thriving energy sector
Powering jobs, investment, and economic
growth in Canada
80%
A strong and growing energy sector supports economic stability by
driving job creation, business investment and overall financial growth in Canada.
84%
Responsibly developing Canada’s natural resources is essential for ensuring a strong economy and energy security.
85%
A strong energy sector, including efficient infrastructure development, is essential for Canada’s long-term prosperity.
78%
A thriving energy sector helps make Canada the best place to live, work and raise a family.
63%
Canada is a global leader in producing some of the cleanest and most responsibly sourced energy.
Unlocking energy’s potential
Urgently expanding and strengthening Canada’s energy sector has the potential to create significant benefits for Canadians in the following areas:
83%
Driving economic growth
82%
Enhancing energy security
82%
Improving Canadians’ standard of living
70%
Helping reduce global emissions
Support for a
diverse energy mix
Oil’s perceived importance has risen significantly 79% (up from 68%, +11% increase from 2024), reflecting growing recognition of its role in energy security.
Increased government support for an “all of the above” energy approach
82% renewables
82% hydroelectric power
72% emerging energy technologies (e.g., carbon capture)
66% natural gas development
64% oil & gas development
Tariffs and energy independence
89% support reduced reliance on the U.S.
In response to US trade and tariff threats, for our energy independence, Canada
should prioritize:
90%
10%
Taking steps to strengthen its energy independence, ensuring stable and affordable energy access for Canadians without relying on foreign markets.
85%
15%
Building pipelines and refining capacity within the country to reduce reliance on the US for oil refining and transportation.
Energy strategy, policy priorities and expectations
Canada’s energy-related policies should focus on:
90%
Improving the cost of living for Canadians
89%
Prioritizing Canadian energy independence and reducing reliance on US trade
82%
Supporting innovation and technology in energy to reduce greenhouse gas emissions
79%
Developing a national energy corridor to connect from coast to coast, including pipelines for oil and natural gas transportation
Awakened support
for oil and gas
Support for oil and gas as a key driver of Canada’s economy is growing with 71% of engaged women recognizing its role in prosperity – a 20-point increase from 2024.
Support for oil and gas as a key economic driver has increased across all regions except Alberta, where agreement remains high (82%).
Methodology
The survey data is from a study conducted by Leger using the LEO panel, from February 27-March 10, 2025, among 1,084 Women in Canada. The women who qualified identified as someone who reads/listens to the news, is informed on politics, believe to be somewhat left/in the middle/on the right, and is neutral or in agreement with the many statements related to having an interest in: influencing government, learning about the future, learning more about topics that could impact Canadians future wealth and prosperity, understanding what I can do to support important issues facing Canadians, and having a voice about the future of oil and gas and energy.
